There’s no formula for becoming an internet video sensation. If it were simple, everyone would do it, and if everyone could do it, online celebrity-hood would become meaningless. We’d all be enthralled with each other, equally.
Hmmm. That’s not a bad goal. But it’s almost impossible to plan to get there.
One thing that greatly boosts the popularity of an online video is its genuine-ness. Fakes don’t fare well. And if your message also EXACTLY echoes the feelings of millions, well … as I said there’s no formula, but these are mighty good qualities.
Witness this brief clip of four year old Abigael Evans.
Abigael’s distress is so real, NPR was moved to issue a formal apology on its website. Publicity-wise, this was a smart move. I am surprised Obama and Romney weren’t close behind with sympathetic words, treats and maybe some fun music to listen to in the car instead of radio news. Romney especially. Since he can’t do much to soothe the suffering in New Jersey, you think he’d jump at the chance to publicly wipe away a little girl’s sorrow.
The power of politics is awesome, and it is amplified a million times over by the internet. A star is born. Abigael will receive commercial and product endorsement offers. She may be invited to some election night parties, if she isn’t already booked to do analysis on CBS.
Five days to go.
What does it take to bring you to Tears of Frustration?